Etihad Cargo has partnered with Rotate to co-develop a first of its kind sales optimisation tool to identify sales initiatives to add value to customer relations. The Sales Cockpit will analyse data using sophisticated custom-built algorithms and generate recommendations on how Etihad Cargo can strengthen customer relationships.
Rotate claims that with the new tool the airline representatives will gain a more in-depth understanding of their products, routes and requirements. Using the tailored sales initiatives Sales Cockpit proactively provides, Etihad Cargo will build stronger relationships with the carrier’s partners and customers, sharing insights and suggestions to help Etihad Cargo’s customers achieve their cargo business objectives.
Martin Drew, Senior Vice President – Global Sales & Cargo, said: “Etihad Cargo will use Sales Cockpit to further improve customer service and strengthen partnerships, enabling more meaningful interactions with customers and a more tailored approach to meeting customer requirements. Sales Cockpit will effectively put all the information Etihad Cargo’s sales representatives would need to develop stronger customer partnerships in the palms of their hands, providing actionable, algorithm-generated suggestions and initiatives based on customer-focused data.”
Ryan Keyrouse, Managing Director at Rotate, said: “Partnering with Etihad Cargo to build the Sales Cockpit will give us unique access to an innovative team to validate the solution and maximise adoption. We are working as one team to unlock the full potential of digitalisation and enable Etihad’s sales teams to have more engaging discussions with their customers.”
Etihad Cargo’s commercial teams will have access to updated data analysis that will provide a real-time snapshot of the carrier’s business on particular routes, with individual customers and by product, so representatives can offer tailored solutions to each customer.
