Etihad Airways and Swae, a start-up based in Vancouver, have partnered to launch iFikra, an artificial intelligence-powered platform aimed at promoting intrapreneurship.

The platform aims to allow employees to propose innovative solutions to address Etihad’s ongoing business challenges and untapped opportunities.

Tony Douglas, group chief executive officer, Etihad Aviation Group, said: “We recognise that there is an abundance of great ideas right here in our organisation and no one knows our business better than our employees, so we developed this tool to give them the platform they need to innovate. If we are operating more innovatively internally, our guests will have a far more superior experience when they choose Etihad.”

The new platform aims to support and augment written business proposals generated by staff, while enabling an open feedback and collaboration learning loop, based on the principles of transparency and meritocracy, to help escalate the best ideas forward efficiently.