American Airlines and Amadeus will complete full end-to-end workflow integration of New Distribution Capability (NDC) technology for points of sale in North America by early 2022. Earlier this year, American was the first US airline to complete a NDC integration with a Global Distribution System (GDS) by partnering with Amadeus for European points of sale.
“We’re proud to be the first major US airline to integrate with a GDS and look forward to completing full integration with Amadeus for the North American market early next year,” said Neil Geurin, Managing Director of Digital and Distribution for American Airlines. “This market launch will be a significant milestone for our industry and creates opportunities for more personalized offers and a more intuitive booking experience. We enjoy a longstanding partnership with Amadeus and will continue to work with their travel seller network to modernize the booking experience for years to come.”
The integration also provides more post-ticket servicing capabilities with the ability to make voluntary changes and book ancillaries such as seat assignments, including Main Cabin Extra.
“We’re pleased to be the first travel technology provider to fully integrate NDC with American Airlines, and look forward to bringing American’s elevated content offerings to our travel partners and directly to corporate travelers who book through Cytric,” said Javier Laforgue, Executive Vice President, Air Distribution for Amadeus. “Our teams have worked hard to bring the travel community an enhanced retailing experience, and we’ll continue to build on our partnership to innovate in distribution.”
